E-commerce, Social Strategy, and “Cocooning”

With all the information and entertainment at arm’s reach at home, why get out and meet up with a friend when you can chat on Facebook? Why go shopping for a book at Barnes & Noble when you can search through a virtually unlimited bookstore like Amazon and never leave your couch?”

Whether or not you prefer staying in and conducting your business from home, you need to understand “cocooning” to be successful in today’s e-commerce business climate.

The term “cocooning” was ...

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